The business case is the most critical milestone in the product innovation process. We assist project teams in developing the business case for a new product. We typically take on the following roles:

Business case development

We act as a sounding board for the product development team during the development of the business case.

Business case presentation

We help a product development team in preparing the presentation of the business case to senior management. We ensure that the presentation focusses on the main issues that need to be addressed to convince senior management to allocate significant resources to the innovation project.

Business case evaluation

We play the role of senior management during a try-out of the team’s business case presentation. We evaluate the business case, helping the development team to further improve the business case and to fine-tune it's presentation.